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EDINBURGH, UK – 7 November 2025 — Every year, as the nights draw in and a festive chill fills the air, the search begins for that one taste that truly defines the season. It's a search for warmth, for comfort, and for a touch of indulgence. Today, I am thrilled to announce that the search is over.
Our limited-edition Spiced Quas is back, and this year, it's better than ever.
A Festive Favourite, Perfected By You
The heart of a craft business isn't just about what we create; it's about how we listen. Last year, you told us you loved our festive drink, but you challenged us to elevate it. You wanted a deeper, more resonant warmth and a complex spice profile that truly sings of the holidays.
We heard you.
We embarked on a year-long journey with our community, holding tasting sessions with over 500 people. Your feedback was our blueprint. Driven by your insights, we've used advanced extraction technologies to unlock a new dimension of flavour, creating a beverage that is brighter, bolder, and more beautifully balanced.
So, What Makes the 2025 Spiced Quas So Special?
It begins with an aromatic wave of ethically sourced single-origin spices from Zanzibar supplied by our friends at Ujamaa Spice Co. You'll first notice the festive warmth of cinnamon and fragrant cardamom, followed by the deep, resonant notes of nutmeg and clove. The bright, zesty character of real orange cuts through beautifully, before a complex whisper of star anise rounds out the profile.
Finally, there's a new, satisfying kick of warmth that builds with every sip - a gentle heat that makes this drink truly unforgettable. The feedback has been incredible. One taster summed it up perfectly:
My usual winter drink is mulled wine, but this is a game-changer. I'd buy it in a heartbeat. — Customer Testimonial
The Ultimate Guilt-Free Holiday Indulgence
What if that perfect festive flavour could also be genuinely good for you? This is where our Spiced Quas truly shines.
At its core, this is the Quas you know and love. Brewed from our unique sourdough culture, it's a sophisticated, non-alcoholic beverage that's designed to be gut-friendly. It delivers over 20% of your daily recommended prebiotic fibre intake and beneficial postbiotics, all with the low-sugar promise you expect from us. It's the perfect way to embrace the festive spirit without compromising your wellness goals - the ultimate healthy Winter beverage.
From Our Award-Winning Kitchen to Yours
As the creators of the UK's first authentic kvass, quality is at the heart of everything we do. While our original flavours have been recognised with Great Taste Awards, our Spiced Quas is crafted with that same award-winning dedication to authentic, natural ingredients.
This isn't just a drink for us; it's the culmination of a year's worth of passion. We believe we've created the UK's most exciting non-alcoholic festive drink, and we cannot wait for you to make it a part of your tradition.
Naturally Soft, but Not Shy to Get Hard
Looking for a boozy pair? Spiced Quas also has a secret talent: it's an incredible cocktail partner! Forget boring mixers for the festive season: our Quas provides a complex, aromatic base that complements your favourite spirit. It transforms a premium gin, adds a festive dimension to dark rum, and creates a surprising, sophisticated twist for vodka.
Ready to experience the taste of the season? Our 2025 Spiced Quas is now available here.
Interested in Stocking It Up?
To the bars, restaurants, retailers, and wellness leaders looking to stand out this festive season: offer your customers a flavour experience that will genuinely surprise and delight them. Spiced Quas is your answer to the growing demand for sophisticated, non-alcoholic options that go far beyond the ordinary.
Its complex profile of Zanzibar spices, orange, and gentle warmth makes it a show-stopping standalone drink and a game-changing mixer for your seasonal cocktail menu. For our retail and wellness partners, this is a ready-made hero product that taps directly into the gut-health and premium craft trends.
Please get in touch with our team for trade enquiries and be the first to offer this unique taste of the season.
Further Information
About Quas
Founded by Dr. Anton Puzorjov at The University of Edinburgh, Quas produces award-winning non-alcoholic kvass - a traditional fermented beverage reimagined for modern, health-conscious consumers. Using a heritage 180-year-old sourdough culture and all-natural ingredients, Quas offers a sophisticated, functional alternative to ultra-processed drinks. Each small batch develops its complex, distinctive flavour through traditional fermentation, creating a living alternative to mass-produced beverages - perfect for those mindful about what they drink. Learn more about our story.
Quas is also pioneering research into sustainable production methods, working to develop processes that utilise food waste bread as a key ingredient to offset the impact of ultra-processed foods.
